Patchrapa Chaichua (Thai: พัชราภา ไชยเชื้อ; RTGS: Phatcharapha 
Chaichuea), or nicknamedAum (Thai: อั้ม; RTGS: Am), (December 5, 1978 — 
), is a Thai sexy actress. She entered the entertainment industry in 
1997 after she won a beauty and talent contest called HACKS.
The TV series that put Aum Patchrapa in the spotlight was So Sanae Ha in
 2003. She played the lead role of Pralee. Aum won the 2003 TOP Award 
for Best Leading Actress.
She won her second TOP Award in 2005 for Pleung Payu which also starred 
Tana Suttikamol. Since then she has been the highest paid actress in 
Thailand. Aum Patchrapa once again was nominated for the Top Awards in 
2006, as Best Leading Actress for the lakorns Pin mook andSong Sanae, 
but the award went to Ann Thongprasom for the lakorn Oum ruk. Besides 
her talent in acting, Aum Patchrapa was voted FHM (Thai edition's) 
sexiest woman for three consecutive years (2004 to 2006) but in 2007 she
 was beaten by May Pichanart. She also has business interests; Aum and a
 few other friends have a restaurant called D-Wa and an accessorie shop 
called Buon Fi-ne'. She launched her own perfume in August 2009: SEXY ME
 by Patchrapa. SEXY ME By Patchrapa is the first Thai celebrity perfume 
made in France.